At HERC, we dare to dream big. I’m proud that we, as a tiny agency, are able to work with world-class people and brands.
Think in opportunities (something I learned from my partner in crime Rogier de Bruin). Even when something is about to go wrong.
Working with Camille Boumans. An extremely talented kid. 20 years old. She amazed me. Not only with her skills but also with her eagerness and dedication. In the end, I learned more from her than she from me.
A dish which on the left side would be a delicious Taco Al Pastor and on the right side some Dim Sum.
If I look at fashion, art and music you see that young people are thinking without boundaries. Their world is already inclusive so you see that in their work. A kid from Laren wears Daily Paper/Olaf Hussein/Danielle Cathari and dances to the music of SMIB at the SMIBxTNO Fest. Advertising is a bit slow on that part….but we will get there.
If the idea has soul/Fuego. And I hope to see some work that is executed on a top-notch level.
To get yourself noticed. Also by the people that are not 24/7 on Instagram but do like to work with young talent.
Again, there are no borders anymore. I love it when I see a kid like Yavez S.E. Anthonio work in Rio, LA and NY. And I love it when a clever idea like Corona Emojis conquers the world, an idea by Young Talent Lamp winners Esther van Brakel and Joran Backx.
Just do it. Impossible is nothing. And believe in the power of dreams.
Never develop an attitude. This is a people’s game. If people love your work and also your personality, they’ll work harder for and with you.