Valentijnskus

A PR value of several hundreds of thousands in euro's. Almost 4 times as much Valentine cards and letters send. Almost twice as much Valentine post send WITH a stamp (must be men!) and trending topic on twitter.

For Valentine's Day 2015 PostNL, as the world's first postal company in the world, made it possible to send Valentine cards with a real kiss instead of a stamp. The print of your lipstick kiss was valued as a stamp on february the 13th and your card or letter was delivered the very next day on Valentine's Day. For free.

Let Holland rediscover the power of real mail. Especially the millennials that have grown up with different forms of communication.