The Smallest Supercar

When competing with the big boys, you have to be a bit mischievous. We used the well-known logos of Ferrari, Lamborghini and Jaguar and brought them to life. But even if you’re a big animal, little things like the Abarth scorpion can be scary.

We placed these ads where our target audience tend to come most when they orient themselves to buying a kickass sportscar. Literally showing that Abarth can compete.

If you want to compete with the big boys, you have to be a bit mischievous. We used the well-known logos of Ferrari, Lamborghini and Jaguar and brought them to life. But sometimes, even if you’re a big and strong animal, little things like the Abarth scorpion can be hugely scary.

Create awareness for Abarth as the smallest supercar.