The video, all shot on 16mm film and produced by The Panics, forms an ode to Unity and the important role hip-hop has played in the sub-cultural history of Amsterdam, and in Edson‘s own life.
With Patta, Edson built a thriving business and at the same time nurtured a diverse community that continues to harmonize, encourage and rely on each other. Unity, creativity and community, the main components that birthed hip-hop, have shaped Edson’s outlook on life and business.
As 2022 President of ADCN, Edson is keen to share his message of UNITY and the important role hip-hop has played in the sub-cultural history of Amsterdam but also in his own life. For NAJAH and The Panics this seemed like a perfect opportunity to capture the vibe in a short film celebrating his presidency and the philosophy behind Unity.
During the Festival you are invited to explore the powerful story and potent potential of hip hop with Edson, Patta and his friends. With Dutch Graffiti Library, the 13th floor will be transformed into a visual tribute, catch classic graffiti films, flick through old hip-hop magazines and vinyl or listen as DJ Ley and DJ Taco spin records. Seek and exchange knowledge with Maikal X in his keynote 'Establishing Hip Hop as a Heritage', sit down with Vic Crezée and Violette Esmeralda to talk about culture or join the workshop given by Patta on how to build creative communities.
See the Unity program during the Festival here.
The Panics are an established and respected part of the Amsterdam-based creative community best known for their uncompromising approach to filmmaking over the past 21+years. An important aspect of The Panics is championing emerging talent so the short film was a bit of a no-brainer for matching up with newly signed directing duo, Najah. Their work is currently turning heads most recently with their Patta/Parra film and Shortcutz opening titles.
The Panics home overlooking the IJ is home to a number of sister brands including Post Panic (Design/VFX Studio), The Panics Film (long form) and House Of Panic, their collaboration label which harnesses the collective passions of their local and international friends and family. The Panics also host cult inspiration evening the Panic Room which will have it’s own special pop-up edition at the Dutch Creativity Festival..
A BIG thanks goes out to NAJAH, The Panics, MassiveMusic and Splash Studios and everybody involved:
ADCN’s President of the Year 2022:
Edson Sabajo
Directors:
Nathalie Flores & Maja Silver
(NAJAH)
Executive Producers:
Ania Markham
Jules Tervoort
Producer:
Lotte Hoeksema
Director of Photography:
Sasha Khudokon
Editors:
Nathalie Flores & Maja Silver
Composer:
Marvin Losch, MassiveMusic
Job Poels, MassiveMusic
Sound Design & Mix:
Jons Maresh, MassiveMusic
Motion Graphics:
Ianky
Color Grading:
Luke Osborne, Splash Studios
Production assistants:
Asya Bendikova
Zeo Rotondo Mancini
Special thanks to:
Victor Ponten
Kai
Chrissa Cheng
Shuwendly Sophia
Ebad Kahn
Dr. Beyk