The 51th ADCN Awards Show in National Opera & Ballet has been spectacular. This year there were nearly 1000 entrees and the juries awarded 1 Grand Prix, 3 Gold, 18 Silver and 39 Bronze Lamps.

N=5 with Evert_45 for KPN won the Grand Prix, two gold, one silver and three bronze Lamps. The gold awards were in the categories Digital & Social & Mobile and Integrated. The only other gold Lamp was awarded in Music Craft for the project ‘The A-Z of Music’ for I-D by VICE and director Sam de Jong (Hallal).

Download the ADCN AWARDS WINNERS 2018 (including jury feedback) or visit ADCN’s brand new Digital Archive created by Superhero Cheesecake to enjoy and explore all winning work, learn from the best creative projects and the people behind it. Now online: winning work 2018 and nominated and winning work 2017. Coming soon: all nominated work 2018 and winning work dating back all the way to 1968!

We would like to congratulate all winners and nominees and thank all entrants for their participation in de ADCN Awards 2018.

See you next year!

Warm regards,


Next to the official ADCN Awards 2018 Winners list winning work will be forever featured in ADCN’s brand new Digital Archive. Here you can enjoy, explore and share all winning work by clicking on the share button on the left on the page where winning work is featured.

Proud of your Lamp? Save your ADCN Winner badge and share it via social along with the hashtag #adcn & #adcnawards2018 or add it to your email signature.

Thank you all for your participation and we hope to see you next year!


Big chance you won an award for a project you’ve worked on with a big group. So who gets to take the Lamp home? No need for paper-scissors-stone. Just contact us to order one extra Lamp to put on your own nightstand. Costs: €299,- (Excl. VAT & Shipping Costs)

No Lamp this year, but a nomination for your work? Order a certificate to show clients, friends and family you won an official ADCN nomination. Costs: €49,- (Excl. VAT & Shipping Costs)

Email us at


Since 1967, ADCN – the club for creativity in advertising and design – has recognized and celebrated the very best creative ideas and craft in communications with the Lamps. Each year, the Lamps capture the creative zeitgeist and reward the passion, talent and hard work of the creative community. Celebrating unique creativity skills and groundbreaking ideas, The Lamp symbolizes the magic of creativity – the unique skill of the human mind to start with a blank piece of paper and to imagine solutions, surprise people, change culture, grow businesses, solve challenges, and create real value and impact.

Let’s Celebrate that Magic. Starting Today.



ADCN would like to thank all entrants and jury members for participating in the ADCN Awards 2018. Congratulations to all nominees: agencies and studios, freelance creative professionals, craft makers, production companies and clients!

The overview of nominated work is presented by category (in Advertising, Design, Craft and Next) and project, in alphabetical order. Click on the link below to find out if you are nominated, good luck!


ADCN will present the Gold, Silver and Bronze Lamps in Advertising, Design, Craft and Next at the National Opera & Ballet in Amsterdam. Expect a night of top-notch creativity, celebrations and entertainment.


19.30 Doors open

19.30 Drinks

20.30 Start Awards Show

22.30 Start Party

00.30 End of Party at National Opera & Ballet

00.30 Start Afterparty

04.00 End Afterparty


Everything You Need to Know

Questions, looking for answers, need instruction? Download one of the documents below and find what you are looking for. If you don’t succeed, we are here for you! Check out our FAQ, phone: 020 6850861 or email:

Entry Guide 2018 

Categories 2018

Members Jury – Briefing

Talent Awards 2018 – Briefing

What’s new in 2018

In 2018, ADCN will improve the awards program with the launch of a new digital gallery and archive, a new format for the Annual, as well as new events including an Expo, presenting all the nominated work, and inspiration and feedback events – with winners, clients and with the juries. All nominees will receive with digital badges and certificates. ADCN will launch two new categories:

Next/Experimental – 
A project that has been materialized by a studio
or creative professional on its own initiative (without a client setting a
brief and/or guidelines) for commercial or non-commercial purposes
as well as brave, boundary-crossing or cross-disciplinary creative
experiments and projects. Entries in this category cannot be entered in
other categories. The entry fee for Experimental is heavily discounted, only Euro 49. 

Next/Business – 
This Lamp is for the creative idea or execution that lead to a new
business model. That could be a new (digital) product, but also an
extension or change of an already existing business model. It has to
be an idea with a long-term focus, not a one day fly or a short-term
PR-idea. The change or expansion of a new business is crucial for this

Why Enter

Winning work will be seen by and as the industry’s finest for years to come.

The Lamp rewards the relentless passion, the hard work and the unique talent of the creative community. The ADCN Awards recognize and celebrate your work, team, talent, studio, and agency.

Entered work will be reviewed by top of the notch jury members and the creative community. By sending in work, you will receive feedback from peers, learn about the future of creativity and get inspired.

Nominated and winning work will be visible to the creative community, new talent, and potential clients and showcased at the nomination exposition, during the Awards Show, in the media, and in the ADCN Gallery. Lamps, certificates, and digital badges will also be handed out.

A Lamp is not just an award or a chance for glory. You also invest in your industry, as your work will raise the national benchmark and your entree supports ADCN’s mission to re-invest all surplus revenues into the creative industry.

Give your work the recognition, yourself the education and inspiration and your industry the opportunity to accelerate.

How to Enter

Three Easy Steps to Enter

1. Login with your account from last year or register at ADCN’s Awards Platform. When you register an account you’ll receive an email to confirm your registration. After completing your registration by clicking on the sent link, scroll down and start a new entry.

2. Prepare your entries by following the Entry Guide 2018

3. Log in, choose the right campaign and category, enter all details and credits correctly and upload your work. Enter Now.


Key dates

5 December: Open Entries

25 January: Deadline!

1 February: Extended Deadline (+25% surcharge)

8 February: Extended Deadline for all categories in Next and Strategy in Craft (no surcharge)

23 February: Online Judging Members

23 March: Nominations Festival MESH

17 April: Awards Show at National Opera en Ballet


We would like to thank the following partners for their passion for and support to Dutch creativity.

heineken superheromassivemusic xsagaweb2


Entry fees

General Fees

Single entry per category: 249 euro ex VAT

Campaign/Series/Range entry per category: 399 euro ex VAT

Experimental in Next: 49 euro ex VAT

Entries (and payments) received after 1st of February 2018 cannot be qualified for competition.

Discounts &  Special Fees

ADCN aims to be a platform for all creative disciplines and all creative companies, small and large. ADCN offers special rates for the following categories and companies:

50% Discount: Freelancers, New companies (younger than 1 year) and small companies (less than 3 people staff) receive 50% discount on all entries.

100% Discount: There is no entry fee for the Talent Category.

Where does your money go?

As a non-profit, ADCN takes all of its surplus revenues and invests them back into the creative industry through educational programs for professionals and talent, the development and promotion of creative talent and excellence.

Entry fees are used to manage and improve the ADCN Awards program – including the online entry and judging system, the judging days, the awards ceremony, communications with and support for entrants, the digital gallery, the ADCN Annual, and all PR efforts in the Netherlands and internationally, aimed to give your work and talent maximum exposure to the professional brand, media and creative community.

Get in Touch

Contact us for questions or if you would like our team to walk you through the entry process:

Entry Queries:
+31 (0) 20 6850861 /

Press Queries:
Contact Chris Dopper –
+31 (0) 20 6850861 /

Partnership Queries:
Contact Dinesh Sonak –
+31 06 55 89 33 65 –


April 2017 ADCN presented the 50th edition of the ADCN Awards for Creativity and Craft in Advertising and Design at Royal Theatre Carré. During the ceremony, hosted by Dolores Leeuwin and with special performances by the Jeugd van Tegenwoordig and the Massive Late Night Show Band, 54 Lamps were awarded across Advertising, Design, Craft and Next categories. The juries awarded 6 Gold, 17 Silver and 30 Bronze Lamps.

J. Walter Thompson Amsterdam and partners won the Grand Prix with “The Next Rembrandt” for ING Nederland. “The Next Rembrandt” won gold awards in categories Next Technology and Advertising Digital & Social.

Other gold winners included “Zeeman Trouwjurk” by Persuade for Zeeman in category Advertising Integrated, “Welcome to the Wonderlands of Hercules Segers” by Part of a Bigger Plan for Rijksmuseum in Experience Design en “Het Gewoontedier” by Ambassadors for ASN Bank and Selmore Creative Agency in category Craft Animation & Motion Design.

Dawn won the first ADCN Impact Award (Gold) with “Buy the Change” for Triodos Bank.

ADCN congratulates all nominees and winners with their awards. Check out our Overview of 2017 Winners with jury comments. Visit the ADCN Awards Gallery to view all winning work.

After movie 2017


Winners 2017



Curious to see all nominated work? Please go to our awards platform.

Jury 2017

The ADCN Jury 2017 reflects the diversity and excellence of the Dutch creative industry as it is today. This year’s line-up included countless winners of ADCN Lamps, Dutch Design Awards and international creativity awards (e.g. Cannes Lions, D&AD Pencils, Webby Awards, European Design Awards, ADC Awards), experienced jury members from international creativity festivals (D&AD, Cannes Lions, FWA), Dutch top talent working abroad, and several ADCN Hall of Fame members.


JURY 2017


Grand Prix 2017: The Next Rembrandt

J. Walter Thompson Amsterdam and partners won the Grand Prix 2017 with “The Next Rembrandt” for ING Nederland.

“The Next Rembrandt” is a 3D-printed painting born through the collaboration between J. Walter Thompson, ING, Microsoft, advisors from TU Delft, The Mauritshuis, the Rembrandt House Museum and production partners. Made solely from data derived from 346 known paintings by Rembrandt, “The Next Rembrandt” was created from a deep, 18-month analysis of his work. A facial-recognition algorithm learned Rembrandt’s techniques; pixel data helped the computer mimic brushstrokes; and an advanced 3D printer brought the painting to life using 13 layers of ink. The portrait consists of 148 million pixels and is based on 168,263 fragments from Rembrandt’s portfolio.
The jury reports for the “The Next Rembrandt” read: ‘Ticks all boxes of a groundbreaking piece of communication. A big idea. Culturally relevant. Pioneering and challenging. Stretching the mind. Blurring the lines between data, technology and art. Pushing the boundaries of data visualization. Embracing the combination of all creative disciplines. Does not feel like advertising. Shows how innovation pushes the work in our industry forward. Triggering conversations about how data and tech can affect our world. Taking a classic art form and making it relevant to a younger generation. Rewarding the brand for doing something so experimental without a clear ROI. Simply never been done before.’