Talk: ADCN & Iris present SXSW key learnings

Amsterdam, Thursday, 3 May 2018

SXSW, also known as South by Southwest, is the annual conglomerate of film, interactive media, and music festivals and conferences that take place each year in mid-March in Austin, Texas, United States. ADCN & Iris joined forces to organize a talk with key learnings from one of the biggest media festivals in the world.

An introduction:

As the first generation to co-exist and co-create alongside Artificial Intelligence, we have the opportunity to harness human-centric thinking to shape the future. But what sort of future do we want to see?

When it comes to developing tech, we’ve asked “How?” and “Can?” over “Why?” and “Should?” for too long. If we want tech that adapts to and serves humans, we have to build tech that reflects these intrinsically human questions of empathy.

From updating your brand’s sonic DNA, to letting customers experience a future self through embodiment science, join us and find out what’s driving convergence, and what the humanization of technology means for your brand.

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Thu 3 May 2018
19:00 – 23:00 CEST

75-87 Nes
1012 KD Amsterdam

Organiser of Convergence: Key learnings from SXSW

We are ‘For the Forward’
We are for likeminded, progressive individuals who are only interested in moving things forward.
We are for brands and businesses who realize that maintaining the status quo, is a dangerous thing to do.
Our role in the agency marketplace has always been that of the bold challenger: We are here to help our clients find competitive advantage in the face of change and disruption.

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