BY ADCN & CIRCLE ECONOMY, 20 February 2018


ADCN & CIRCLE ECONOMY PRESENT: CIRCULAR BRANDS. A pioneering 1-day program for brand teams who are ready to take circular thinking to the next level. 

Climate change & resource scarcity demand bold action from all stakeholders in society. We need to redesign the way we live and do business, but this is one of the biggest creative challenges of our time. Brands have the power to do this. They have the responsibility and opportunity to drive business innovation and change consumer culture & consumption. But how to create brand & business growth and have a positive impact on society?

About the program
The aim of the program is to support brands in their journey to become a more circular brand; a brand that takes end-to-end responsibility for its products & services, that applies circular thinking through all its brand assets and addresses its power to inspire change in consumer behavior.

CIRCULAR BRANDS is a 1-day program with a co-creation approach: You will participate with 5-7 other leading brands, supported by a team of circular experts, creative/design coaches and experienced innovation facilitators. You will map and create a circular future vision for your own brand, define business opportunities and develop brand concepts, products and services, and create a roadmap for implementation and circular leadership development.

What you will get
– Understanding the brand and business value of circular brands
– Circular leaders sharing their circular best practices (insights, experiences, learnings and tools)
– Envisioning and mapping a circular future for your brand
– Applying design thinking methods to create a portfolio of circular concepts for your brand
– Being part of a growing network of circular brand thought leaders and expert
– Back-on-the-job support and an invitation for a comeback event.

For who is this program
The program is designed for the participation by senior multidisciplinary brand teams of 5 to 7 people, including:
Marketing / brand / communications managers
Innovation / product manager
Digital / media manager
Sustainability manager
Creative / design agency

Moderator, Speakers & Experts coaches:

Ama van Dantzig – Dr.Monk (moderator) | As a creative mastermind, Ama divides her time between Accra and Amsterdam – building bridges between seemingly opposite worlds. Ama believes in the ability of people to generate ingenious solutions for the challenges of our time. As co -founder of Dr. Monk, an international innovation agency, she works with game changers, pioneers and visionaries to create a brave new world. One that is fair, green, connected and filled with promise.

Bas van Abel – Fairphone (speaker) | Founder of Fairphone, co-editor of the book Open Design Now and multiple awarded social entrepreneur, designer and innovator. Bas is passionate about changing the relationship between people and products, moving toward an economy based on fairer principles.

Douwe Jan Joustra – C&A Foundation (speaker) | As a Head Circular Transformation at C&A-Foundation, Douwe Jan is a firm believer that circular economy is the most powerful pathway to change. He is well experienced in innovation, implementation & managing transitions of circular business and policies.

Tirso Francés – Dietwee | Founder and Creative Director of brand, design and communications agency Dietwee as well as co-founder of De Lievelinge, a ‘green’ camping, with a passion for sustainable thinking

Mark Aink – Native Circles | Founder of Native Circles and Lead Insurgent of Common Europe, a creative accelerator for social businesses and projects. Mark is a highly sought-after marketer and advertiser, who worked with Richard Branson, Apple and Nike, before dedicating his talent & creativity to conscious brands.

Anna van Nunen – InnofestAs the founder of Innofest, Anna is all about innovation, sustainability & festivals. Innofest uses festivals as a living lab for sustainable innovation. She’s part of the ‘jonge duurzame 100’ and FD’s ‘entrepreneurial talent’.

Vera Moll – Circle Economy | As the Head of Engagement, she is convinced of the urgency of a change in our economical system. This continuously fuels her interest in the field of finance and sustainability and her drive to help move the world in more sustainable – circular –  direction.

Lucas Mol – Gooische Mij | Former chief of advertising agency Being There and co-creator of ‘Dutch Mountain’, his sustainable home. Lucas is a beekeeper, a pioneer for several innovative sustainable Red Cross projects abroad and the initiator of De Gooische Mij & De Groene Kring, both communities to ‘infect’ people with green, inclusive thinking.

Jeffrey Prins – IKEA Foundation | At Stichting DOEN as a former program manager, he lifted circular economy and cradle-to-cradle thinking to the next level. Currently Jeff is with the IKEA Foundation and knows his way around climate change, renewable energy access and all initiatives that go along with it.

David Snellenberg – Dawn | David is founder and creative director of Dawn, the creative – transformation – agency. Dawn works with (purposeful) brands, supporting them in accelerating change and transformation. He was recently selected #1 in the ‘Adformatie top 100’ and is current president of ADCN, the club for creativity.

Richard van der Laken – WDCD | The energetic engine behind both What Design Can Do and De Designpolitie, the graphic design agency and has a spot in the ADCN board. WDCD is an international, multidisciplinary conference on the power of design for societal change that has become an international platform to showcase the impact of design.

Marc de Wit – Circle Economy | Marc is an experienced strategy consultant, advising companies and governments in developing sustainable strategies. He brings both a research oriented and pragmatic approach to projects, successfully dissecting the challenges various players face in the transition to a circular economy.

Leontine Gast – The Terrace | Leontine is an expert in bringing purpose to brand, especially when businesses identify societal issues as a business opportunity. As former marketing & strategist at Ecover & Albert Heijn, she’s now running the Terrace, the agency for positive change.


“Brands must act quickly to show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.” – Keith Weed, CMO, Unilever

“Brands that don’t face the realities of the true cost of their product, will be left behind.” – Rose Marcario, CEO, Patagonia

Chateau Amsterdam

4950,- per brand team
(excl. VAT/BTW, incl. food & drinks)

What Design Can Do

Join or curious for more information?
Don’t hesitate to drop us an email or give us a call! You can get in touch with:
> Nicole van de Velde (program development, ADCN) at, +31 (0)6 45740847
> Simone Gager (program manager, Circle Economy),, +31 (0)6 214 505 72

Or feel free to download & share this flyer.