Jeroen van Erp, Creative Director, Fabrique [brands, design & interaction]
‘The creative industries need to join forces in order to stay relevant, or if they want to become even more relevant in the future. The ADCN can play an important role in this process. We have to change the ‘what’s in it for me now’ attitude into a shared belief that it’s necessary to work together on relevant topics like knowledge development and internationalization.’
WHAT AND WHEN WAS YOUR FIRST ADCN ACTIVITY?
It was sometime in the nineties at a Lampengala that I encountered the ADCN for the first time. To be honest, it was like landing on a different planet. I was shocked, amused and fascinated by all the backslapping. I thought, these guys know how to show their pride. We as designers can probably learn a lot from them.
COULD YOU PLEASE INTRODUCE US TO YOUR PLACE OF WORK?
I’m the creative director of Fabrique [brands, design & interaction], dealing with the creative policy, some clients and projects. Besides that I’m also the chair of the Dutch Creative Council, among other things.
WHAT ARE YOU CURRENTLY WORKING ON?
I’m working on city branding projects in India, stuff for Brunel and things for the Design Museum in London.
WHAT WORK ARE YOU MOST PROUD OF?
The fact that I created great jobs for a lot of people. That’s tremendously more valuable than a product, a design or a campaign.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE RECEIVED DURING YOUR CAREER?
Don’t sell the company.
WHAT WOULD BE YOUR DREAM PROJECT/BRIEF TO WORK ON?
It’s a dream to redesign our financial system – it’s a complete failure. That will take a few years, in the meantime I will find some time to do a couple of album sleeves for Prince Roger Nelson (vinyl only).
WHAT WORK FROM OUR ARCHIVES MAKES YOU THINK ‘I WISH I’D DONE THAT’ AND WHY?
I’m never jealous.