Bas Janssen, Junior Creative, N=5
‘For me the most important reason to be in the ADCN community is to see the best work that is being made in Dutch Advertising and Design and to meet the people behind it.’
WHAT AND WHEN WAS YOUR FIRST ADCN ACTIVITY?
In 2011 my brother and I entered our work for a Jonge Honden pitch. The assignment was to celebrate the 45th anniversary of the ADCN.
COULD YOU PLEASE INTRODUCE US TO YOUR PLACE OF WORK?
Together with my brother Koen I work as a Junior Creatieve at N=5.
WHAT ARE YOU CURRENTLY WORKING ON?
At the moment we are working on an activation campaign for NS International that will take place in the middle of the night.
WHAT WORK ARE YOU MOST PROUD OF?
Our own graduation project: Janssen Brothers United. It’s an ad campaign for eleven different companies all called Janssen Brothers.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE RECEIVED DURING YOUR CAREER?
Mom: “It’s just advertising” (’t is maar reclame)
WHAT WOULD BE YOUR DREAM PROJECT/BRIEF TO WORK ON?
I would love to work for the most hated brand in the world.
WHAT WORK FROM OUR ARCHIVES MAKES YOU THINK ‘I WISH I’D DONE THAT’ AND WHY?
Etikettenloterij by Lemz for VeiligheidNL. The goal of this campaign was to make people read the labels on household chemicals. It really worked for me. What I liked most about it was that I didn’t even realize it was advertising.