The Fresh Air Challenge has started!

Amsterdam, 27 February 2018

ADCN, Kinetic & Grey Amsterdam invited a group of creative directors to participate in the kick-off of Fresh Air – the Out of Home Creative Challenge 2018 at G-Star HQ in Amsterdam on Friday the 16th of February. After a light breakfast and an amazing tour of G-Star HQ the group became inspired by talks from Thecla Schaeffer (G-Star), Oskar op de Beke (Kinetic), Kees Plattel, Samir Bantal (OMA), Liza Enebeis (Studio Dumbar) en Frank de Ruwe (Natwerk).

The briefing and innovation kit are now in the hands of these creative masters and we’re super excited about the outcome.

To keep the creative juices flowing we will post inspiring video’s on our website and social channels. Below the first video, where we asked the question: ‘What is the most amazing thing you have experienced in outdoor media?’.

Thanks to Exterion, Clear Channel Nederland and blowUP media for being our partners!