MASSIVEMUSIC x ADCN AWARDS

Amsterdam, 13 April 2018

April 17th is around the corner and preparations for ADCN Awards are in full swing. As every year, we celebrate the very best creative ideas and craft in communications, by capturing the creative zeitgeist and rewarding the passion, talent and hard work of the creative community.

This year is even more special as the ADCN Awards will take place at the Dutch National Opera & Ballet, a modern building which opened in 1986 and one of Amsterdam’s main attractions when it comes to art, dance and music. A theatre with a capacity of 1,600 seats and over 200,000 visitors per year.

We’re all very thrilled but – what is a little celebration without music? That’s why we asked our friends at MassiveMusic to join us on stage, once again, as the Massive Late Night Show Band. Think something along the lines of The Roots at The Tonight Show Starring Jimmy Fallon but with a Dutch twist. 5 out of 9 members are part of the MassiveMusic family. Account Managers, Music Producers and Content Managers by day and live performers by night: Marijn Roozemond on saxophone, Sjaak Thissen on bass and Tom Tukker, Ilaria Mangiardi & Ebony Tuasela on vocals.

All winners will be announced on the night and invited to join the stage, with the Massive Late Night Show Band performing walk-on pieces and interludes. The setlist includes classics such as ‘Get Up (I Feel Like Being a) Sex Machine’ by James Brown, ‘Hard to Handle’ by Otis Redding and ‘Move On Up’ by Curtis Mayfield, but also more recent songs like ‘Lonely Boy’ by The Black Keys and ‘Feel It Still’ by Portugal. The Man.

Hans Brouwer
Hans Brouwer, CEO and Founder of MassiveMusic, comments: “We’re happy to support the magic of creativity at the ADCN Awards by providing music and entertainment for the show. It’s one of those events where you feel at home, no matter if you’re wearing your cocktail dress. Winning an award is always a special moment but it would mean nothing if there wasn’t a soundtrack to accompany you while you’re walking on stage. We carefully chose a selection of songs for the winner announcements: whether it’s an evergreen hit or a more recent song, they all have that feel good vibe in common, that little something that makes you want to stand up and celebrate.”

Want to be a part of our celebration? You can still buy your ticket HERE.

Afterparty ABE
Feeling all hyped after the show? Join ADCN and MassiveMusic at the ABE Club & Lounge for the afterparty, starting from 00.30. MassiveMusic DJ Aux tha Masterfader will spin the decks: expect groovy disco tunes until dawn. Please note: the afterparty can only be entered with the wristbands handed out at Dutch National Opera & Ballet. See you there!

 

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THE MASSIVE LATE NIGHT SHOW BAND
Think Jimmy Fallon and The Roots with an advertising twist, add some Dutchness and a pinch of international Amsterdammers. Stir a couple of times and you will get the Massive Late Night Show Band. A mix of external and MassiveMusic’s finest musicians on stage, ready to entertain the audience and celebrate the ADCN winners with a groovy selection of old and new tunes.