BY ADCN & CIRCLE ECONOMY, 20 February 2018


ADCN & CIRCLE ECONOMY PRESENT: CIRCULAR BRANDS. A pioneering 1-day program for brand teams who are ready to take sustainable and circular thinking to the next level. 

Climate change & resource scarcity demand bold action from all stakeholders in society. We need to redesign the way we live and do business, but this is one of the biggest creative challenges of our time. Brands have the power to do this. They have the responsibility and opportunity to drive business innovation and change consumer culture & consumption. But how to create brand & business growth and have a positive impact on society?

About the program
The aim of the program is to support brands in their journey to become a more circular brand; a brand that takes end-to-end responsibility for its products & services, that applies circular thinking through all its brand assets and addresses its power to inspire change in consumer behavior.

CIRCULAR BRANDS is a 1-day program with a co-creation approach: You will participate with 5-7 other leading brands, supported by a team of circular experts, creative/design coaches and an experienced facilitator. You will map and create a circular future for your own brand, define business opportunities and develop brand concepts, products and services to implement.

What you wil get
– Understanding the brand and business value of circular brands
– Circular leaders sharing their circular best practices (insights, experiences, learnings and tools)
– Envisioning and mapping a circular future for your brand
– Applying design thinking methods to create a portfolio of circular concepts for your brand
– Being part of a growing network of circular brand thought leaders and expert
– Back-on-the-job support and an invitation for a comeback event.

For who is this program
The program is designed for the participation by senior multidisciplinary brand teams of 5 to 7 people, including:
Marketing / brand / communications managers
Innovation / product manager
Digital / media manager
Sustainability manager
Creative / design agency

Speakers & Coaches so far
Anna van Nunen – InnofestAs the founder of Innofest, Anna is all about innovation, sustainability & festivals. Innofest uses festivals as a living lab for sustainable innovation. She’s part of the ‘jonge duurzame 100’ and FD’s ‘entrepreneurial talent’.

Harald Friedl – Circle EconomyCo-founder of the Impact Hub Myanmar and current CEO of Circle Economy and expert when it comes to the circular economy. Harald brings extensive international experience running both for-profit and non-profit businesses with a focus on scaling impact.

Lucas Mol – Gooische Mij | Former chief of advertising agency Being There and co-creator of ‘Dutch Mountain’, his well known sustainable home. Lucas is a beekeeper, a pioneer for several innovative sustainable Red Cross projects abroad and the initiator of De Gooische Mij & De Groene Kring, both communities to ‘infect’ people with green, inclusive thinking. P.S. Be warned: He get a slack prick and a bad temper of green washing.

“Brands must act quickly to show consumers they can be trusted with the future of the planet and communities, as well as their own bottom lines.” – Keith Weed, CMO, Unilever

“Brands that don’t face the realities of the true cost of their product, will be left behind.” – Rose Marcario, CEO, Patagonia

Amsterdam, exact location TBA.

4950,- per brand team
(ex btw, incl. food & drinks)

Join or curious for more information?
Don’t hesitate to drop us an email or give us a call! You can get in touch with:
> Nicole van de Velde (program development, ADCN) at, +31 (0)6 45740847
> Simone Gager (project manager, Circle Economy),, +31 (0)6 214 505 72

Or feel free to download & share this flyer.